Package holiday company, Jet2Holidays, is to introduce a route from Glasgow Airport to New York City. The expansion, which was celebrated at the hub with “American style” cheerleaders, will become Jet2’s ninth direct flight from Glasgow, and its first to the US from the Abbotsinch airport, when the route takes off on November 17 2011.
Jet2’s time at Glasgow has been brief, but profitable, according to Amanda McMillan, director at the airport. The airline has gone from “strength to strength” in Scotland, despite arriving just over a month ago, on March 31 2011.
Other than increasing competition, Jet2’s function at the hub is debatable. The carrier offers routes to a number of ‘sun and sea’ resorts, such as Alicante and Palma de Mallorca. However, with the exception of a service to Nice in France, Jet2’s new routes are duplicates of already existing flights.
Flights from Glasgow to Palma, for example, are offered by no less than six different airlines, including Thomson, Thomas Cook, and easyJet. Jet2 is ostensibly relying on its “friendly low fares” to elevate it above the local competition.
Jet2Holidays is providing return flights to Newark Liberty Airport from £599 per person. The package includes three-star accommodation, and a variety of other benefits, including in-flight meals and free airport car parking. The route is being sold on the strength of New York’s popularity as a shopping destination, especially during the festive period. Glasgow Airport’s website claims that the Big Apple has 3,492 fashion stores and 4,000 street vendors.
Philip Meeson, chief at Jet2, was full of confidence in his airline’s new route, “I urge people to book now. Breaks are set to go faster than you can shout ‘Taxi’!” Mr. Meeson said that the Yorkshire carrier’s new service “highlights our continued investment in Glasgow”.